Consumers generally prefer to make transactions with debit and credit card payments rather than with cash or a check. Carrying cash comes with inherent risks, and checkbooks are clunky and require special financial management efforts. However, the current card payment process has some downfalls as well. Issues related to security, a cumbersome behind-the-scenes process, and even regulatory changes are some of the challenges that businesses face with regards to credit card payments. InovioPay is changing the landscape by modernizing the entire gateway purchase process.
A Simplified Process
This modernization is achieved through a virtual POS system. The outdated POS system includes the use of specialized and often clunky terminals. The process involved the consumer’s credit card details being encrypted and bounced around between the payment gateway, the merchant’s bank and the consumer’s financial institution. At each leg in the process, there is a possibility for a communication breakdown, lag and other issues. Through a virtual POS payment process, you directly input the credit card details into your merchant account, and this portal directly validates the payment. There is no need for the consumer’s data to be bounced around or for you to purchase special terminals for all payment stations in your facility.
An Omni-Channel Platform
Regardless of your current system, InovioPay technology is adaptable. This includes the use of code in PHP, Java and many others. More than that, the platform works with any bank and seamlessly is compatible with any endpoint. Essentially, the virtual POS system provides your business with the freedom to work within your existing structure, to serve any customer and to make future adjustments without concern.
Evolving Technology
Credit card processing is a rapidly changing aspect of your business, so you need a POS solution that can evolve quickly. This technology is updated as needed related to changes in consumer behaviors and preferences. It also evolves as industry regulations change so that it is an effective solution regardless of what the future holds. The techniques that hackers and other criminals use to obtain your consumers’ vital credit card information are increasingly sophisticated as well, and this technology keeps up with their efforts to ensure that your business and your consumers’ data are secure.
InovioPay has raised the bar by elevating technology, standards, and expectations. More than that, it continues to hold the bar high through ongoing evolution. If you have not taken a closer look at the innovative benefits of a virtual POS system, now is the time to act.
…